Bachelor of Commerce in Marketing and Business Management



Full Time & Part Time


This programme prepares the student to enter a range of professional careers in the fields of Marketing and Business Management. Students qualified in this field of study will be able to make a significant contribution to the business environment. This qualification provides students with a solid grounding in the academic theory underpinning the main concepts in the fields of Marketing and Business Management. The curriculum allows students to specialise in Marketing and Business Management in their 3rd year of study. Included in the programme is also a range of more generalised modules such as Business Communication and End User Computing, which are regarded as essential in todays competitive business environment

The programme duration is 3

Students can pursue a career in the following fields:

  • Market Research
  • Marketing Management
  • Sales Management
  • Marketing Communications
  • Business Management

On successful completion of the programme, the student will receive a Bachelor of Commerce in Marketing and Business Management degree.

  • A National Senior Certificate (NSC) with Degree endorsement, or
  • A National Certificate Vocational (NCV) at NQF Level 4 with Degree endorsement, or
  • Amended Senior Certificate (ASC), with Degree endorsement, or
  • A Senior Certificate (SC), with University Exemption or Degree endorsement, or
  • Foreign School leaving Certificate that complies with minimum admission requirements for Degree studyas gazetted by the Matriculation Board (Equivalency evaluation is completed with the Matriculation Board)

Contact Programmes:

*Please note that during COVID-19 and the regulations put in place by the National Disaster Management Act No.57 of 2002 amended from time to time and recommendations by the National Command Council which are implemented at all campuses, students will be required to follow all directives of the institute. Whilst every precaution is taken, the institute will not be responsible in respect of any liability arising out of any student becoming ill or suffering injury or death at any of the institute’s campuses. Strict COVID-19 protocols will be in place and will need to be abided by all students. Students will be supported through a blended learning approach and you will require basic digital literacy skills (and computer skills as needed) and access to a device and data. Students registered for contact programmes may attend optional campus-based sessions which will be a limited number of students. Priority consideration will be given to at-risk of failing students.

Distance Programmes:

*Please note that for the distance mode of delivery, you will require your own data and device to access study content. Students can access Damelin assessment centres at various campuses to write exams or tests, where and when required and whist on the campuses of Damelin, strict COVID-19 protocols will be implemented at all campuses and all students will be obligated to follow such protocols including those regulations as per the National Disaster Management Act 57 of 2002.

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